Gold Prices at Record Levels in September 2025
Gold prices in India have surged to an all-time high, raising the big question for investors: Is now the right time to buy gold? On 23 September 2025, the price of 24-carat gold touched ₹1,13,253 per 10 grams, while 22-carat gold stood at ₹1,03,833 per 10 grams. Barely three weeks ago, gold was 7% cheaper, trading at around ₹1.05 lakh (24-carat) and ₹96,363 (22-carat).
This sharp rise has been fueled by geopolitical tensions, trade wars, and global uncertainties, making gold a preferred safe-haven asset. However, with prices at record levels, experts advise caution and a strategic approach to gold investment.
Why Are Gold Prices Rising?
The surge in gold prices is not accidental. Multiple global and domestic factors are driving the rally:
- Geopolitical tensions and ongoing tariff disputes between major economies.
- Uncertainty over US Federal Reserve’s interest rate decisions.
- Volatility in the US dollar index, which directly impacts gold prices.
- Strong festive demand in India, as the wedding season and Navratri-Diwali period increase retail purchases.
- Safe-haven buying by global investors, as equity markets remain volatile.
Expert Views: Should You Buy Gold Now?
Gold as Part of a Balanced Portfolio
Financial experts suggest that while gold remains a strong asset, it should not be treated as the only investment option.
Swapnil Aggarwal, Director at VSRK Capital, explains:
“Currently, global uncertainties such as geopolitical tensions and tariff wars are surely lending support to gold prices, making it a safe haven. However, investors should keep in mind that prices are likely to change depending on the movement of the US dollar and policy cues from the Federal Reserve on interest rates. For regular investors, gold works best as part of a balanced portfolio rather than as a standalone bet. With the festive season in India adding to demand, retail interest may remain firm in the near term.”
Siddharth Alok, AVP Investments at Epsilon Money, adds:
“Gold, more than the returns, plays a crucial role in portfolio diversification and as a hedge against economic uncertainty. Therefore, rebalancing rather than a full exit or buying aggressively makes more sense.”
Staggered Buying vs. Lump-Sum Investment
At current record levels, experts recommend staggered buying instead of lump-sum purchases.
- Buying gold in small amounts periodically helps manage price fluctuations.
- Systematic Investment Plans (SIPs) in gold ETFs or digital gold provide flexibility.
- Waiting for price corrections or dips before buying can reduce risk.
According to Swapnil Aggarwal:
“Staggered buying instead of lump-sum investments may make sense at current levels. For investors, digital routes like ETFs or sovereign gold bonds can be more efficient and liquid ways to participate.”
Siddharth Alok agrees:
“Buying any asset at record highs is risky, same for gold. Hence, incremental buying through SIP or on dips is a safer option if the portfolio is underexposed to gold.”
Best Ways to Invest in Gold in 2025
With physical gold becoming expensive and less liquid, financial advisors suggest alternative investment options:
1. Digital Gold
- Easy to buy in small denominations through apps and wallets.
- Backed by physical gold stored safely by trusted institutions.
2. Gold ETFs (Exchange Traded Funds)
- Traded on stock exchanges like equity shares.
- Provide liquidity and transparency.
- Ideal for investors seeking market-linked gold exposure.
3. Sovereign Gold Bonds (SGBs)
- Issued by the Reserve Bank of India (RBI).
- Offer 2.5% annual interest in addition to gold price appreciation.
- Long-term, tax-efficient investment option.
4. Jewellery and Coins
- Popular during festive and wedding seasons.
- However, making charges and resale deductions reduce returns.
Gold as a Hedge Against Uncertainty
Historically, gold has always acted as a hedge against inflation, currency depreciation, and stock market volatility. During uncertain times, investors flock to the yellow metal to protect their wealth.
In India, cultural and religious factors further boost demand, especially during festivals like Dhanteras, Diwali, and Navratri, as well as the wedding season.
Should You Invest Now? Key Takeaways
Experts highlight that gold should not be ignored, but timing and strategy matter.
- Yes, you can invest in gold now, but avoid lump-sum purchases at record highs.
- Use staggered buying or SIPs to reduce risk.
- Consider digital gold, ETFs, and SGBs over physical jewellery for better returns.
- Treat gold as 5–15% of your portfolio for balance and diversification.
- Keep an eye on US dollar trends, Fed policy decisions, and global geopolitics.
Conclusion: Gold Investment in 2025 – A Smart Move With Caution
Gold prices at ₹1,13,253 (24-carat) and ₹1,03,833 (22-carat) per 10 grams mark a historic high. While the festive season may keep demand elevated, experts caution against impulsive bulk buying. Instead, a disciplined, staggered, and diversified approach is the best way to invest in the yellow metal in 2025.
For Indian investors, gold continues to shine as a symbol of wealth, safety, and cultural tradition. But remember — it is a shield, not a sword. Invest wisely, and let gold strengthen your financial security without dominating your portfolio.
