
Protein Hype vs Science: How Much Do You Really Need?
Protein has become the most celebrated macronutrient in today’s diet culture. From protein powders, protein bars, high-protein snacks, protein shakes, to even protein-packed cereals and cookies, grocery store shelves are overflowing with foods marketed as “rich in protein.” On social media platforms like Instagram and YouTube, fitness influencers highlight protein-rich diets as the key to…