Caviar Opens Pre-Bookings for Custom iPhone 17 Pro Series with New Design Render

In a surprising move ahead of Apple’s official unveiling, luxury smartphone customiser Caviar International has begun pre-orders for the upcoming iPhone 17 Pro and iPhone 17 Pro Max. These custom versions, advertised prominently on Caviar’s website, showcase a unique design that partially aligns with ongoing rumours about Apple’s next-generation flagship iPhones.
Leaked Renders Hint at Camera Design Changes
The featured custom iPhone 17 Pro render reveals significant design changes, particularly on the rear camera module. The render indicates a new rectangular camera bump along with the relocated LED flash and LiDAR sensor, now positioned on the right edge of the camera island—unlike the iPhone 16 Pro Max, where these components were clustered near the lenses.
Additionally, the camera lenses themselves appear slightly smaller, reinforcing speculation that Apple is tweaking the rear design of its Pro lineup for 2025.
While this render is based on Caviar’s customisation and not Apple’s official design, it seemingly confirms industry rumours about aesthetic and functional changes in the iPhone 17 Pro and Pro Max.
Thermal Management Gets a Boost with Vapour Chamber Cooling
One of the biggest internal upgrades in the iPhone 17 Pro series is expected to be its advanced thermal management system. Apple is rumoured to ditch graphite sheets in favour of a vapour chamber (VC) cooling solution, a technology already common in premium Android smartphones.
This change is essential to support the new A19 Pro chipset, which is said to be the most powerful processor ever used in an iPhone. The improved cooling will ensure sustained high performance, especially for intensive tasks such as gaming and video editing.

Triple 48MP Camera Setup: More Power for Photography
The iPhone 17 Pro and Pro Max are also tipped to feature a revamped triple camera system, with all three sensors offering 48MP resolution:
- A main wide-angle lens,
- A combined ultra-wide/macro sensor, and
- A telephoto lens capable of 5x optical zoom.
This marks a significant leap in iPhone camera capabilities, bringing Apple closer to matching or exceeding the photographic prowess of rival flagship Android devices.
Caviar’s Pricing: Luxury Meets Exclusivity
Caviar’s custom iPhones are known for their luxurious materials and astronomical price tags. The Golden Rose variant of the iPhone 17 Pro starts at $7,870, a significant premium over the standard model expected from Apple. While these prices reflect the artistic craftsmanship of Caviar, they do not represent Apple’s official pricing.

Expected Launch Timeline
Apple is expected to unveil the iPhone 17 Pro series in September 2025, as per its traditional iPhone launch schedule. Pre-bookings by Caviar serve as a precursor to the design and feature set, though official confirmation is still awaited from Apple.
