Big Move in SUV Segment; New SUV to Challenge Market Leaders
India’s largest car manufacturer, Maruti Suzuki, is gearing up for a major launch in the midsize SUV segment. According to industry reports, Maruti Suzuki is working on a brand-new 5-seater midsize SUV that is expected to rival the Hyundai Creta,
Kia Seltos, Honda Elevate, and other popular models. The upcoming SUV is likely to be positioned between the Maruti Grand Vitara and Brezza, filling a critical gap in the company’s SUV portfolio.
Keywords: Maruti Suzuki midsize SUV, 5-seater SUV India, Creta rival SUV, Maruti upcoming cars, new SUV launch 2025
Maruti Suzuki’s Strategy to Tap the Growing SUV Market
Targeting the High-Demand Midsize SUV Segment in India
In recent years, the SUV market in India has witnessed tremendous growth. The midsize SUV category, in particular, has become a key battleground for automakers.
With the Hyundai Creta dominating the segment, Maruti Suzuki has been looking for a strong contender to compete aggressively.
Why Maruti Suzuki is Entering the Segment:
- High customer demand for premium 5-seater SUVs
- Competitors gaining strong market share
- Rising popularity of feature-rich and stylish SUVs
- Scope for new launches in the ₹10-15 lakh price bracket
Expected Launch Timeline and Platform
Maruti’s Upcoming SUV Likely to Arrive in Late 2025
As per insider sources, the upcoming Maruti Suzuki SUV is currently under development and could be revealed by late 2025 or early 2026.
It is likely to be based on Suzuki’s Global C-platform or a revised version of Toyota’s TNGA-B platform, already used in the Grand Vitara and Urban Cruiser Hyryder.
Design and Styling – A Modern Urban SUV Look
Premium Looks to Attract Young Buyers
The upcoming Maruti Suzuki midsize SUV is expected to feature an urban, sporty look to appeal to young Indian car buyers. The SUV will carry a bold front grille, LED headlamps, DRLs, and sleek tail-lamps with a dynamic side profile.
Key Design Features (Expected):
- Aggressive SUV stance with high ground clearance
- Dual-tone exterior options
- LED lighting setup (headlamps, DRLs, and tail lamps)
- Premium alloy wheels
- Panoramic sunroof and roof rails
Features and Interior – Loaded With Tech and Comfort
Focus on Premium Cabin and Connectivity
To compete with feature-rich models like the Hyundai Creta and Kia Seltos, Maruti Suzuki’s new SUV is likely to be loaded with modern tech, infotainment, and comfort features.
Expected Features:
- 10.25-inch touchscreen infotainment system
- Wireless Android Auto & Apple CarPlay
- 360-degree camera with parking sensors
- Automatic climate control
- Ventilated front seats
- Digital instrument cluster
- Connected car tech with Suzuki Connect
Powertrain Options – Petrol, Hybrid and More
Efficiency and Performance Both Covered
The new SUV is expected to carry forward Maruti Suzuki’s focus on fuel efficiency, while also offering options for performance seekers.
The car could offer multiple engine choices including a 1.5L petrol and a strong-hybrid variant, similar to what is seen in the Grand Vitara.
Engine Options (Expected):
- 1.5L K-series petrol engine with mild hybrid
- 1.5L Toyota-sourced strong hybrid engine
- Manual and 6-speed automatic gearbox options
- Possible inclusion of All-Wheel Drive (AWD) in top trims
Safety Features – Up to 6 Airbags and ADAS
Maruti Likely to Focus on 5-Star Safety
In response to growing customer expectations and stricter safety norms, the new Maruti Suzuki 5-seater SUV is expected to come with advanced safety features and potentially achieve a 5-star Global NCAP rating.
Expected Safety Features:
Advanced Driver Assistance Systems (ADAS) – optional
Up to 6 airbags
ABS with EBD
Electronic Stability Control (ESC)
Hill Hold Assist
